AccueilAdvanced SEO TechniquesThe Importance of Anchor Text in Back-links

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

Cats On Trees chez 100% Radio

Pour la sortie de leur nouveau titre "Please Please Please", les Cats On Trees sont passés chez 100% Radio, dans les locaux du côté...

Nouveau Single Please Please Please

Sortie du single le 22.06 Les Cats On Trees l'ont annoncé sur les internet : la sortie d'un nouveau single après de longs mois d'attentes...

Cats On Trees à L’Olympia

Concert des Cats On Trees à l'Olympia C'est dans la prestigieuse salle de l'Olympia que se produiront en concert le duo Cats On Trees le...